Start with real questions
Build a research set around your customers’ decisions, from early discovery to comparing providers. Keep market, language and audience context attached to each question.
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01 / Understand
See your brand through AI’s eyes.
Before changing the answer, understand it. Find out when your business appears, how it is described, and which sources shape the recommendation.
Measure presence and accuracy
Track mentions, source citations, competitive presence and factual errors across repeated answers. A single screenshot is a clue; a consistent sample reveals a pattern.
Turn findings into priorities
Connect missing or misleading answers to the pages and third-party sources behind them. Rank the changes by business relevance, effort and evidence.
A baseline you can return to
Start with a small, representative set of buying questions. Include your core service, the locations you serve and the alternatives customers compare. Record the exact question, date, platform and answer so later reviews compare like with like.
From a finding to a fix
If an answer gets your service area wrong, inspect your location pages and public listings before writing more content. If a competitor appears instead, look for the evidence supporting that recommendation. The deliverable is a prioritised research record, not just a collection of screenshots.
Read the whole answer
More than
a mention.
Six questions turn a screenshot into a more useful conversation about your business.
Presence
Where your business enters the answer.
Description
How the offer and audience are explained.
Sources
Which references support the response.
Comparison
How alternatives are positioned.
Accuracy
Whether the details match your business.
Action
What the customer can do next.
A closer look
Understand what an appearance actually means.
A useful review connects the answer on screen with the decision your customer is trying to make.
01
Separate being named from being understood
Presence and accuracy answer different questions. Your business may appear frequently while being associated with an outdated service, the wrong audience or an area you do not cover. A useful review records both whether you are named and whether the description would help the right customer choose you.
Compare those observations with an agreed description of your business. Keep the source of that description clear: your current service catalogue, approved product information or verified location details. When an answer differs, write down the specific claim rather than labelling the whole response as good or bad.
- Presence: does the answer mention your business?
- Context: are you recommended, compared or simply listed?
- Accuracy: are the service, audience and limitations correct?
02
An example: two very different electrical jobs
Consider a fictional electrical contractor that handles both urgent domestic repairs and planned commercial installations. “Who can fix a power fault tonight?” and “Which contractor can rewire our office?” describe different decisions. Combining them into one visibility figure could hide the fact that the company is well represented for one service and absent for the other.
A practical research sheet would keep those customer needs separate. For each, record the question, location, answer and any visible sources. Compare the description with the contractor’s actual availability and capabilities. If urgent work is repeatedly suggested when no emergency service exists, correcting the expectation is more useful than celebrating the mention.
03
Turn observations into a decision record
Suppose a review finds that a service is missing from several answers. Before creating a new page, identify what you know and what you are assuming. Is the service explained on the website? Is that page reachable? Does the answer cite another source with incomplete information? These are different problems and may need different owners.
Give each finding a short record: the observation, supporting evidence, proposed action, person responsible and review date. Include an “unresolved” field for questions that need investigation. This makes the work useful to a content editor, developer or business owner without requiring them to repeat the original research.
- Save the answer and the date it was observed.
- Identify the specific fact or gap that matters.
- Choose a proportionate action and a way to review it.
04
Read changes alongside the customer journey
An increase in mentions is not the same as an increase in qualified enquiries. Keep visibility observations beside the business information you can responsibly collect, such as relevant website visits and what customers voluntarily tell you about finding the company. Avoid treating a missing referral label as proof that AI played no role.
The review should end with a decision. You might continue a promising content change, investigate a recurring factual error or narrow a question set that is too broad. A report becomes valuable when it helps the next person act, including when the evidence is insufficient to support a confident conclusion.
Good to know
A few good questions.
The details that help you decide on your next step.
What will an AI visibility review tell me about my business?+
It helps you understand whether potential customers encounter your business when they ask AI about the services you provide—and whether the answer gives them an accurate impression. NapoleonGPT reviews the questions relevant to your offer, how your company is described and the sources supporting those descriptions. You get a clearer picture of where information is missing, where competitors are more visible and which improvements deserve attention first.
How will I know whether our visibility is improving?+
We compare results against an initial baseline using a consistent set of customer questions. Each review records the platform, market, wording and timing, because a different question can produce a different answer. You can then see changes in how often your business appears, how accurately it is described and which pages are referenced. New services or markets can be added as separate groups, so growth in the research does not get mistaken for improvement in performance.
What happens if AI gives customers incorrect information about us?+
We first confirm the correct information with your business, whether the issue concerns a service, location, product or another important detail. We then review the answer and any visible sources to investigate where the error may come from. The next step could be improving your website, updating an outdated listing or requesting a correction from a publisher. You receive a prioritised correction plan, and later reviews check whether the inaccurate description still appears. Changes to external sources and AI answers can take time and remain outside your direct control.
How does NapoleonGPT identify what my potential customers ask AI?+
NapoleonGPT builds a question set around the services you sell, the customers you want to reach and the decisions that lead to an enquiry. We review your service pages and available sales or customer feedback, then include discovery, comparison, pricing and location questions where relevant. For an electrician, that could mean emergency coverage, EV charger installation and how to choose a qualified contractor. We test those questions across the platforms in your package to find where your business is missing, misrepresented or less clearly explained than competitors. Your report connects each finding to a specific improvement our team can make.
Does appearing in an AI answer mean we will receive more enquiries?+
An appearance creates an opportunity to be considered, but it does not tell us whether someone became a customer. We look at visibility alongside the business evidence available to you, such as relevant visits, enquiries and customer feedback about how they found you. That helps distinguish better exposure from better commercial outcomes and shows where the website or follow-up process may also need attention.
Do we need to focus on every AI platform?+
Your priorities should follow your customers, market and resources. We start with the platforms and questions most relevant to the buying decisions you want to influence. A focused review gives you a useful starting point without spreading effort across every possible channel. The scope can expand when the evidence or your business goals justify it.
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