Explain your offer
Explain the matters the firm handles and the locations or jurisdictions it serves without implying representation everywhere.
Legal practices / AI visibility
AI search visibility
for law firms.
Make practice areas, jurisdiction and the consultation process unambiguous. We connect the questions your customers ask with the information that helps them choose.
A different first impression
Will customers find the right story about your business?
For prospective clients evaluating legal services, the first comparison may happen inside an AI answer. Your services, location and practical details need to be clear enough to support that decision.
A firm may be mentioned for a broad legal category while its specialist service is overlooked. We investigate how that service is explained and which sources contribute to the answer.
We examine the information behind the answer, identify gaps and help your business present a more useful, consistent explanation of its offer.
The foundations
What does GEO mean for law firms?
Generative engine optimization helps make your business information clearer and easier to interpret in AI-assisted discovery. For your business, that means explaining the services you actually deliver, connecting them to the right audience and supporting them with accurate public information.
Start with the customer
“Which firm handles this type of matter in my jurisdiction?”
We build your visibility plan around prospective clients evaluating legal services—and the information they need before making an enquiry.
Connect the details
Present accurate professional profiles and a clear route for an initial enquiry. Distinguish general educational content from advice on a particular matter.
Support the decision
Review practice-area descriptions for misleading comparisons, outdated information or claims that the firm cannot substantiate.
A practical example
Find the gap behind the answer.
A firm may be mentioned for a broad legal category while its specialist service is overlooked. We investigate how that service is explained and which sources contribute to the answer.
This is an illustrative situation, not a claimed client result. Your project begins with the information and questions relevant to your own business.
What we review
Your core service pages, public business details and a consistent sample of relevant customer questions. We document how your business is described, where supporting information is missing and which competitors appear in the same conversations.
What you take away
A prioritised improvement plan, agreed implementation and a before/after review. We explain the changes in terms of customer understanding and measured visibility, while keeping visits and enquiries separate from mentions.
Compare visibility packages →Good to know
A few good questions.
Can this work alongside our existing marketing?+
Yes. We review your existing content and public information first, then agree changes with your team. The aim is a consistent explanation of your business across your website, search presence and AI discovery.
What will NapoleonGPT need from my team?+
Accurate service and location information, someone to approve factual claims, and access for agreed website changes. You remain responsible for confirming professional credentials and any regulated claims before publication.
Will NapoleonGPT write content specifically for my business?+
Yes. The scope follows your actual services and the questions prospective customers ask. We use your approved information to avoid generic pages that imply services or experience you do not offer.
How will my business see progress?+
We record a baseline and repeat the agreed questions on the platforms included in your package. The report shows qualifying mentions and information accuracy, with context about the sample and any changes in testing conditions.
Which package should we choose?+
Basic focuses on ChatGPT, Growth adds Gemini and competitor analysis, and Authority extends coverage to Claude and Perplexity with benchmarking and priority support. The pricing page explains deliverables and the Authority guarantee.
The next conversation starts here